_ Stone Island Marina Launch, Creative Producer

Summary: Never having debut Stone Island Marina in NYC, Stone Island asked Kinfolk to create an editorial and pop-up for their line.

Role: Creative Director

Challenges: Stone Island Marina is a special line under Stone Island as their sailing and marine inspired apparel. Because Stone Island is a very bold brand we wanted to create something bold and create a feel that highlights their forwardness as a brand.

Creative Solution: We created a treatment that involves “life by the water” in Brooklyn, and produced a pop-up in our mezzanine dedicated to Stone Island Marina.

Photo: Go Fukasawa
Creative Producer: Josh Ilyas
Model: Sean Davidson