JOSH ILYAS 

Brand Strategist | Community Director | Curator

Stone Island Marina Launch

Stone Island approached Kinfolk to launch their Stone Island Marina line in NYC, marking its debut in the city. Tasked with capturing the essence of the brand's sailing and marine-inspired apparel, we aimed to reflect Stone Island's boldness and forward-thinking ethos. Our response was to create an editorial concept centered around "life by the water" in Brooklyn, alongside a dedicated pop-up space on our mezzanine, offering an immersive experience for customers to explore the Stone Island Marina collection.

Role: Creative Director / Visual Merchandising

Photo: Go Fukasawa
Model: Sean Davidson












Mark