Brand Strategist | Marketer | Community Director | Curator
Kinfolk, Growing the Brand | 2014 - 2019

As the Brand and Retail Director at Kinfolk, I played a pivotal role in shaping the brand's identity and retail strategy. Founded in 2008 on the principles of artisanal craftsmanship and community, Kinfolk aimed to celebrate the work of talented individuals worldwide. Collaborating closely with the founders, I orchestrated memorable experiences and curated products that resonated internationally. Through partnerships with esteemed brands like adidas, Converse, and Calvin Klein, among others, I facilitated the growth of Kinfolk's presence and influence in the global marketplace. This involved working collaboratively with diverse professionals, including designers, builders, and artisans, to ensure that Kinfolk's values were authentically represented in every endeavor.

Role: Brand and Retail Director

Brands and Collaborators:
adidas, Adsum, Bedwin & the Heartbreakers, Brain Dead, Calvin Klein, Carhartt WIP, ComplexCon, Converse, Engineered Garments, Fronteer, Group Partner, Hennessy, Highsnobiety, HNDSM, Hypebeast, La Paz, Levi's, Maiden Noir, Man Woman Show, Mister Green, Needles, New Balance, Onfadd, Powers, President's, Redbull, Reef, RetroSuperFuture, Stone Island, Stussy, Suntory, The New Order Magazine, Vans, Victory Journal, Wacko Maria, You Must Create, Zespa, and more.