_ Kinfolk, Growing the Brand | 2014 - 2019



Summary: I worked for Kinfolk on Brand/Retail Direction and Buying. Formed in 2008, Kinfolk was created based on a common ground of artisanal values, the founders believed that all good things were made by good people.  With the founders, I formed and created experiences and products that ranges internationally, working with community, designers, builders, and various professions to embody the very essence of what is called “Kinfolk Life”. Ilyas have worked with the likes of adidas, Converse, Stone Island, Stussy, Wacko Maria, Calvin Klein, Carhartt WIP and more..

Role: Brand and Retail Director

Challenges: In the 5 years being there, I had to wear multiple hats, and coming from a small company, we didn’t have a lot of resources. From buying, to operations, to creating brand initiatives, these were the few things that I was in charge of.

Creative Solution: Given the responsiblity to really take the brand as my own, it gave me a sense of creaetive freedom. There were a lot of learning as we went as a company, so I created goals and delegated roles to ease my personal work load. Thus, creating more of a collaborative environment that compliment the brand further. Kinfolk was built on community, and engaging with like-minded people. From the brands we carry, to the DJs that spin, and to those who even bartend, play a huge role in what Kinfolk represents and what it breathes. The continuing work that I put in, followed that ethos.



Brands and Collaborators:

adidas

Adsum

Bedwin & the Heartbreakers

Brain Dead

Calvin Klein

Carhartt WIP

Complex

Converse

Engineered Garments

Fronteer

Group Partner

Hennessy

Highsnobiety

HNDSM

Hypebeast

La Paz

Levi's

Maiden Noir

Man Woman Show

Mister Green

Needles

New Balance

Onfadd

Powers

President's

Redbull

Reef

RetroSuperFuture

Stone Island

Stussy

Suntory

The New Order Magazine

Vans

Victory Journal

Wacko Maria

You Must Create

Zespa

and more..


Mark










Mark