_ Filling Pieces, Creative Producer

Summary: For Filling Pieces FW19 line, they added two new color ways for their Plasma Jet sneaker under their innovation line. Complimentary to the shoe, the theme of “Respect the Old, and the Invest in the new” was focused for the season. To tell the story, me and the director worked together to create a video and photo campaign.

Role: Creative Producer

Challenges: We wanted a strong story, something organic, and refreshing to tie into the theme that Filling Pieces haven’t done before.

Creative Solution: We decided to shoot everything analog. From the BTS to the photos, to the video. Using 35mm, 120mm, and Super 8mm for video we created a dialogue that gave the very essence of the theme. We created a treatment of a classic LA scenery: a local barbershop in Crenshaw and young youthful individuals riding in the back of El Camino in the backyard of the shop. We wanted to create a connection between the new generation and the generation before them.


Yavez Anthonio - Director and Photographer
Josh Ilyas - Creative Producer

Kyle Reyes - Director of Photography

Louisa Meng - Stylist


Pheonix Waters

Monica Beltran

Michael Rowles