Brand Strategist | Marketer | Community Director | Curator
Filling Pieces

For Filling Pieces' FW19 editorial, I collaborated with the director to introduce two new color ways for their Plasma Jet sneaker, part of their innovation line. Embracing the theme of "Respect the Old, and Invest in the New," we conceptualized a video and photo campaign to convey this narrative. Our treatment portrayed a classic LA scene: a local barbershop in Crenshaw juxtaposed with youthful individuals riding in the back of an El Camino in the shop's backyard, forging a poignant connection between generations past and present.

Role: Creative Producer

Yavez Anthonio - Director and Photographer
Kyle Reyes - Director of Photography
Louisa Meng - Stylist

Pheonix Waters
Monica Beltran
Michael Rowles