Brand Strategist | Marketer | Community Director | Curator
BTSA Brand Identity

Utilizing my network, I established a connection with BTSA, a prestigious premium blanks company based in LA. Renowned for collaborating with major brands and artists such as Mister Green, Space X, and Travis Scott, BTSA sought an agency to overhaul their brand identity, encompassing logos, typography, usage guidelines, and overall tone. Taking charge of the project, I secured their business and spearheaded a creative team in crafting a comprehensive brand toolkit and book. This meticulously designed guide now serves as a cornerstone for BTSA's brand identity, seamlessly integrated across all aspects of their business operations.

Role: New Business / Project Manager