Brand Strategist | Marketer | Community Director | Curator

Josh Ilyas | Brand Strategist, Community Director, Curator
Josh Ilyas is a seasoned brand strategist and marketer with over 9 years of experience in the field. He gained recognition during his tenure at Kinfolk Brooklyn from 2014 to 2019, where he spearheaded Brand & Retail Direction initiatives. His portfolio includes the creation of international experiences and products, achieved through collaboration with communities, designers, builders, and professionals from diverse fields, encapsulating both present and future endeavors.

Ilyas has collaborated with renowned brands such as adidas, Levi’s, Converse, Stone Island, Stussy, Calvin Klein, and Carhartt WIP, among others. Following his departure from Kinfolk, he founded his own curatorial art collective, roosi, dedicated to collaborating with emerging and established artists, cultural institutions, and brands on bespoke projects spanning curation, branding, merchandising, consulting, and content production.

His curated exhibitions and special projects have featured collaborations with artists such as Jahlil Nzinga, Alfonso Gonzales Jr, Eri Wakiyama, Meguru Yamaguchi, Yoon Hyup, and more. Most recent, he served as the Brand and Community Director at Kamp Grizzly, an independent creative agency based in New York and Portland, where he focused on developing brand partnerships, orchestrating strategic business development, and spearheading special projects, further enriching his diverse portfolio and professional journey.

Today he continues creating experiences and product through fashion, art, music, and culture. By putting emphasis to work with community, designers, builders, and various professionals, Ilyas aims to express stories that resonate universally.


CUNY Hunter College | New York, NY
Emerging Media + Graphic Communications | 2011 - 2014

Work Experience
roosi - Co-founder | September 2019 - Present
Kamp Grizzly - Director of Community + Engagement | March 2020 - March 2024
Kinfolk - Director of Brand + Retail | April 2014 - July 2019
We Are Not Pilgrims - Freelance Photographer

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